“The anniversary of this sports car icon is the perfect occasion for us to launch a joint watch with our close partner TAG Heuer, with whom we share the same philosophy and love for exclusive products that combine innovation and heritage.” The first Porsche 911 Carrera
The Porsche 911 Carrera RS 2.7 was the first 911 to be christened ‘Carrera’ and was the crowning glory of the Porsche range at this time,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. The two timepieces we imagined together are sleek, assertive, memorable they reflect their illustrious past while also projecting something even more exciting – what Porsche and TAG Heuer can now achieve together,” says Frédéric Arnault, CEO of TAG Heuer. So, for the 50th anniversary of the very first Porsche 911 Carrera, the iconic RS 2.7, we wanted to create a tribute watch that would express the character and power of this ground-breaking sports car within our own signature TAG Heuer Carrera chronograph. “The name and spirit of the Carrera are incredibly meaningful and emblematic for both TAG Heuer and Porsche. To mark the occasion, two distinctive TAG Heuer Carrera x Porsche Limited Editions are being introduced, showcasing the signature features that have made both the 1972 sports car and the 1963 chronograph timeless objects of desire. They are once again joining creative forces with the fourth instalment of their collaborative product design, releasing two new limited-edition timepieces in tribute to one of Porsche’s most iconic models and the first 911 to bear the Carrera name: the Porsche 911 Carrera RS 2.7, which is celebrating its 50th anniversary in 2022. In 2021, TAG Heuer and Porsche entered into a global partnership that celebrates their brands’ shared history and values.
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